The landscape
AI video tools split into generation (text-to-video), editing (auto-cut, captions), and presenter (avatar) platforms. Quality improved fast in 2025–2026, but results still need human polish.
Our top picks
- Runway — generative video and motion for creatives.
- Synthesia — avatar videos for training and sales.
- Descript — edit by transcript; strong for podcasts and YouTube.
- CapCut AI — quick social clips with captions and effects.
Best for each use case
Ads and social: Runway or CapCut. Corporate L&D: Synthesia. Podcast repurposing: Descript.
Practical tips
Start with a script, generate B-roll or avatars, then edit pacing and brand colors manually. Always check licensing for commercial use.